TURN BRANDING ON ITS HEAD : A CHEESEBURGER'S TALE

Ever wondered what it would take to revitalize a humble cheeseburger into a branding sensation? Well, our friend Carl the Cheeseburger is about to demonstrate just that. Carl's been feeling a little stale. He knows his traditional recipe is mouthwatering, but he's desiring something more. He wants to make a statement in a world of sandwiches. That'